Pandora's annual listening hours 2008-2017 Pandora's net income/loss Q1 2011-Q3 2018 In 2022, the company's advertising revenue exceeded 1.5 billion U.S. Pandora currently obtains most of its revenue through advertisement, subscriptions, and directing users to purchase music through Apple and Amazon. dollars, a figure which has risen significantly compared to just two years prior. In the financial year 2022, Pandora’s revenue totaled 2.09 billion U.S. In recent years, as Pandora has become more successful, the company’s revenue has reflected its broadening market. In comparison, Spotify hit the 100 million user mark in June 2016, although this streaming service is also available in most of Europe and South America, parts of Australasia, and various other countries in the world. As of December 31, 2016, Pandora boasted 81 million active users. Since its launch in January 2000, Pandora Internet Radio has vastly increased its number of active users. Currently, Pandora is only available to users in the United States, Australia, and New Zealand. The Music Genome Project uses 450 attributes to describe a song and an algorithm that organizes a wide range of music. Pandora Internet Radio is a part of the Music Genome Project that provides a music streaming service as well as music recommendations. The online radio platform has been suffering gradual user losses each quarter for some time, and has lost more than ten million U.S.

In the second quarter of 2023, Pandora had over 47 million monthly active users in the United States.

Pandora music international